“Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.” “We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. From our experience, we’d say it has succeeded on both counts.CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings. Its aim is to be both a source of classical music and a community for fans of the genre. It doesn’t have the larger, more eclectic catalogue of 7digital, but it’s not trying to. With a great catalogue, superb website and useful extra content, not to mention a growing community, it is much more than just a download site. Primephonic might be narrow in its focus, but there’s no doubt classical fans will find it wide in its appeal. That said, Primephonic’s airy demeanour makes for a delicate, detailed listen all the same, with plenty of space for dynamics to breathe and develop. We are able to compare a Nielsen symphony to the same recording on B&W’s Society of Sound and find that there is perhaps a touch more focus there. We download a mixture of music, from big orchestral pieces to guitar sonatas and find the quality to be consistent across the board.

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